IC Bookstore
Insightful Communications
IC Bookstore
Insightful Communications
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The Beyond Great Service Planning Guide
- Author Jim Baston
The Beyond GREAT SERVICE Planning Guide, by Jim Baston, is a comprehensive workbook that has been designed for business owners and managers who would like to actively engage their field service teams in making positive business recommendations to customers. The Planning Guide outlines a proven process and tangible advice to embed these proactive efforts into the culture of the organization as an integral part of their service delivery. It also offers concrete strategies to keep the initiative alive. Although intended as a stand alone resource, readers will find Jim's book Beyond GREAT SERVICE: The Technician's Role in Proactive Business Growth helpful in providing foundational information and inspiration for creating a plan to substantially grow revenues while adding real value to customer relationships.

Jim Baston is Founder and President of BBA Consulting Group Inc. He is a highly sought after consultant and trainer, and has worked with thousands of field service professionals and their management teams from a cross section of industries. He has a passion for helping technical service companies develop and implement strategies to transform field personnel from reluctant into enthusiastic promoters of their employer's products and services. Jim has created a popular industry program called Proactive Service, an approach that successfully engages technicians in promoting their company's services in a manner that enhances the overall customer experience.
Beyond GREAT SERVICE Planning Guide, $59.95, plus tax and shipping (8.5" x 11", 80 pages)

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